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#FREE PEARSON ACCESS CODES MARKETING PROFESSIONAL#

Once students have had exposure to the different areas of business in their first year then they can either choose or switch their specialism before the second year begins.

#FREE PEARSON ACCESS CODES MARKETING PROFESSIONAL#

Professional Behaviours and Customer Management (15 credits).

The first part consists of an experiential project where students work in groups to start their own businesses, and in the second part, students will need to consider and reflect upon the key issues around strategy, leadership, governance and the ability to function as a team.ĭuring the first term, you will be studying two further modules (compulsory by logistics) In Principles of Business 2, students will develop an integrated understanding of the operations of a business in the context of organisations, to inspire them with a real interest in the discipline at the beginning of their degree study. In Principles of Business 1, learners will be made aware of the many interconnected core areas of business (such as strategy, finance, organisational behaviour, law, people management, and marketing) that need to be considered in successfully running an organisation.

These two 30 credit modules complement each other and have been designed to give learners a holistic introduction to business, whether or not they have studied this area previously. This module introduces you to key business topics in the context of real organisations (including one you’ll start!)Ĭore modules - Principles of Business 1 and 2 Develop the skills and knowledge base necessary to thrive in a variety of general business and marketing-specific roles, straight after graduation.Īll Business Management students study the same core module in their first year. Study a degree that provides a real-world perspective on how marketing strategy plays a central role in modern businesses. You'll explore contemporary marketing processes, strategy and techniques through a combination of workshops, lectures and seminars, taught by industry-experienced tutors.

You’ll learn business as it really is in the corporate and entrepreneurial world of London, through regular industry events, interaction with our industry partners and start-ups in residence, guaranteed internships (subject to eligibility criteria) and lots of opportunities to build your employability skills through our Talent Development programme. This degree includes an exciting mix of creativity and strategy, offering the development of skills needed to thrive in a marketing career that’s data driven and digitally led. A business that’s marketing-orientated focuses on the most decisive element of a company's success: the customer.